Urinary incontinence is common — and often immediately referred to a specialist.
But clinical guidelines recommend conservative, first-line pelvic floor therapy before escalation.
This digital, on-demand program enables primary care practices to provide structured, evidence-based pelvic health treatment directly within the practice — without additional staff, training burden, or operational complexity.
Treat appropriately.
Keep care coordinated.
Strengthen patient continuity.


This program supports patients across multiple life stages, including:
• Postpartum pelvic floor recovery
• Perimenopausal and menopausal changes
• Stress and urge incontinence
• Core weakness and pelvic instability
• Preventive pelvic health strengthening
Instead of defaulting to referral, practices can offer structured first-line therapy directly within primary care.
How it works:
1. Determine patient eligibility via our solutions standardized questionnaire
2. Provider prescription is provided to the patient
3. Patients complete a 2-month program via online and app-based technology, including
outcomes assessment (pre- and post- bladder diary and questionnaire scores)
4. Provider is provided with patient outcomes data
5. Provider meets with patient to discuss outcomes
If needed, additional therapies (e.g.medications) can be discussed. Resources are provided to help guide additional therapy options
Why This Matters for Your Practice:
✔ Keep Patients in Primary Care
When patients are referred out, many do not return. Offering first-line care in-house strengthens long-term relationships.
✔ Create a Structured Revenue Opportunity
Turn a common condition into a defined care pathway rather than an automatic referral.
✔ Support Value-Based and Fee-for-Service Models
Reducing unnecessary specialist referrals supports total cost of care while also generating appropriate reimbursement within primary care.
✔ Guideline-Aligned First-Line Therapy
Pelvic floor muscle training is widely recognized as gold-standard initial treatment for many forms of urinary incontinence.
✔ No Additional Staffing Required
Digital delivery makes implementation simple and scalable.
Smarter Care Pathway
Provide appropriate conservative management first. Escalate when necessary. Retain continuity of care.
Better for patients.
Better for practices.
Better for the healthcare system.
Let’s Work Together to elevate care quality, streamline treatment, and improve patient outcomes!
Fairway Health & Wellness provides technology and care coordination services and does not provide medical care or medical advice. Clinical services, including sleep study interpretations and medical recommendations, are provided by licensed physicians through our clinical partner.
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